Marchionne: l’uomo che ha salvato l’industria automobilistica, negli Usa

Il settimanale Time nel numero in edicola dedica la copertina a Sergio Marchionne, parlando di lui come “dell’uomo che ha salvato l’industria dell’auto, tre anni fa sull’orlo della bancarotta, che ha salvato e creato migliaia di preziosi posti di lavoro negli Usa”.

Ask any of the 11,000 people bustling around the Auburn Hills, Mich., headquarters of Chrysler Group why the automaker the U.S. government thought couldn’t possibly survive now can’t possibly fail, and the answer is “Because we have Sergio.” Cross the Atlantic to Torino, Italy, and ask a similar question about the future of Fiat, Chrysler’s majority owner, and you get this: “Because we have Marchionne.” The difference is purely cultural–Americans use first names to refer to colleagues; Italians prefer last names. But they are talking about the same guy: Sergio Marchionne, the Man Who Saved the Car Business.

Il settimanale statunitense paragona anche Marchionne a Steve Jobs

After Marchionne saw a nearly complete version of the commercial–and after listening to lots of Eminem–he pushed his team to devote the entire two minutes of airtime the company purchased for $9 million on one brand and one model, the revived Chrysler 200. He even helped edit the final version hours before it ran. An unabashed Apple admirer, Marchionne has the Steve Jobs gift of absolute focus.

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